HARO: Easy Low-Hanging PR Fruit

In a time of our lives in which we want most non-billable activities fast and easy, I have a public relations tip for you that has brought success to one of my clients no less than 3 times in the last month.

It’s HARO, an acronym that is short for Help a Reporter Out. There’s no […]

Five Secrets to Social Media Success for Accountants

I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several other social media applications.

My response? I consider myself fortunate that I’m thought of as a […]

Do Your Best to Tame the Technology Beast This Busy Season

It seems you can’t go anywhere or do anything without technology. I know that’s a big Homer Simpson “Doh!,” but it’s true.

Think about it.

What do we do when the Internet goes out at our offices? Instead of reading a printed magazine article or perhaps the newspaper, we sit around and hope the boss will send […]

5 Ways to Improve Your LinkedIn Status Updates

One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.”

Why? It certainly gives you audience quite a bit of insight into your knowledge about accounting, but it also helps position you as a content matter expert.

Updating a […]

3 Reasons We Don’t Blog (and How to Get Back to Blogging)

Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time.

I used to be as bad about posting as many of you who are reading this may be, but now that I have a regular blog column on AccountingWeb, posting has gotten much easier […]