Which Social Media is Right for Accounting Firms?

When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results.

Both are simple-enough questions, but kind of hard to answer without spending some time analyzing what it […]

Five Secrets to Social Media Success for Accountants

I have a lot of clients, associates, and friends who think I’m a social media whiz. They regularly call or write asking for what they think is sage advice on how to make more of an impact on Facebook, Twitter,LinkedIn, Pinterest, and several other social media applications.

My response? I consider myself fortunate that I’m thought of as a […]

5 Ways to Improve Your LinkedIn Status Updates

One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.”

Why? It certainly gives you audience quite a bit of insight into your knowledge about accounting, but it also helps position you as a content matter expert.

Updating a […]

3 Reasons We Don’t Blog (and How to Get Back to Blogging)

Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time.

I used to be as bad about posting as many of you who are reading this may be, but now that I have a regular blog column on AccountingWeb, posting has gotten much easier […]

Tweet About Your Expertise (in 140 Characters)

When I present to groups on how accountants can leverage social media to build business, I’m often asked a very basic question – “How effective is Twitter and why should I be on it?”

I used to say that I did not think Twitter was going to last, but an IPO is in the works for Twitter, […]