Maximizing Your Profile on LinkedIn

I just finished working with a fairly new client to help her improve her LinkedIn profile and company pages. Along the way, I learned quite a bit more about LinkedIn, picking up a few new tips I thought others would like to know about, in order to maximize their exposure.

Just about everyone I know – […]

Instagram for Business? Now, That’s a Novel Idea!

When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app for the iPhone or Android for manipulating and sharing photos and videos.

Not too long ago, Facebook was exclusively […]

Content Marketing: Engagement Is Top Goal

In a business marketplace that’s getting more crowded, finding innovative ways to connect with clients and prospects isn’t as easy as it used to be. One of the best ways to position yourself as a trusted source of information (aka, a subject matter expert) is via content marketing writing.

My advice is to get your name […]

5 Ways to Measure Your Social Media Efforts

Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time […]

10 Ways Blogs Can Generate Business

A blog can help build your firm. However, simply creating a domain name and sporadically writing entries will not yield more business. In order to give your effort and your blog justice, you must commit to writing the blog on a regular basis; be patient to see results; and promote the blog so your clients, […]