Be One Step Above Mediocre Service - But is That Enough?

Last week at the AICPA TECH+/Practitioners Symposium, I had the opportunity to hear Peter Shankman, @petershankman, who I can describe as a guru when it comes to helping companies build their businesses through social media, PR and marketing. This wasn’t the first I time I’ve heard Peter speak; I previously heard him at one of the Ragan Conferences – […]

Partnerships: Do They Work?

From time to time, practitioners ask me my opinion about partnerships – specifically,should they enter into a partnership arrangement with another CPA or accountant? I think there are definite plusses when it comes to partnering up with someone else, whether it is an individual for a project or even joining one firm with another. However, […]

We Could All Learn Client Service Lessons From Disney

Although it’s well known that Disneyworld’s tagline is the “Happiest Place on Earth,” everyone’s definition of “happiest” is different.

Let me pose one, important question: Do you think clients and customers believe your business is the “happiest company on earth?” Taken literally, do clients love your firm so much that they will never go elsewhere for […]

Best Place to Work?

Just about every major city has its own version of a “Best Place to Work” competition in which 100 or more local companies are ranked according to comprehensive surveys submitted by company employees. Even if your city doesn’t have a formal listing, chances are there is some kind of effort driven by your local newspaper […]

5 Marketing and PR Tactics for Small Accounting Firms

While larger firms may seem have an advantage over their smaller counterparts because they typically allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.

Marketing doesn’t have to cost a lot of money, but it does take a bit of time to […]