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MSN Money and a number of other news outlets reported on a story this morning regarding the 5 most hated companies, research conducted by 24/7 Wall St. The 5 most hated include: Facebook There were distinct reasons why each one was included on the list, but suffice it to say that the majority of the rankings [...] I had a very interesting conversation last week with a colleague in an accounting firm about PR agencies. She knew I had previously worked in two agencies, so she wanted my input as to whether I thought PR agencies were worth the cost. That got me thinking that if she had some questions, others might as [...] (Note: This was originally published on CPATechViews.com) “Radar” is a very interesting thing. When something or someone is on your “radar,” you are much more likely to encounter that something or someone in your daily life. For example, if you begin to think more about a certain topic in accounting, it’s quite likely you’ll see this [...] Why does public relations matter? That’s a good question asked by almost every accounting firm, related organization and service provider. I think people “get” what public relations is trying to achieve, but the overriding concern, always, is to reap a successful return on investment … and that’s where the rubber meets the road. I think back to [...] Last night during a networking event, I was a bit rattled by a colleague who told me his business is mostly non-existent. He blamed it on the economy. I can’t tell you who this person was, of course, but I can tell you he is a freelance communicator I’ve known for a very long time. When [...] |
 
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