The Devil is in the Details, so Pay Attention!

(note: this post originally ran on CPATechViews.com)

Just last weekend, I was reminded about the importance of details.

I went to see a new documentary about the career of Bill Cunningham. If you don’t know who he is, don’t fret; I didn’t either until I did a little research to find out more about him. Cunningham is a [...]

Where Will You Be in 10 Years? Intuit’s 2020 Report Predicts the Future

(Note: this blog entry originally ran on CPATechViews.com)

CPAs and accountants are always asking me about their future. Perhaps they think my nickname is “Swami Cytron.” While I do not read tea leaves or fortunes, I did come across a new credible resource that speaks to life 10 years in our future: Intuit’s 2020 Report. In fact, [...]

Speaking Out Against Cloud Computing Creates a Buzz

(This blog entry originally ran on CPATechViews.com)

I’ve never been under any impression that I’m a hard-core investigative journalist. At the end of the day, I like my stories to be compelling, certainly, but not necessarily controversial unless the situation or circumstances demand it. When I conduct an interview, I always say, “I’m not going to [...]

My Wish List for 2011 (or, a Marketer’s Dream)

(This blog entry originally appeared on www.cpatechviews.com)

As I get older, I think time, indeed, DOES go faster. It seems that 2010 sped along with the same ferocity as a freight train. Now that it is the end of the year, it’s time to write my wish list for the holidays – subtitled, “A Marketer’s Dream.” [...]

Firms Should Make Customer Service Their #1 Priority

(note – this blog originally ran on CPATechViews.com)

I am back on my soapbox about client service – and I do not think this dead horse has been beaten nearly enough!

Perhaps I feel the way I do because of my upbringing. My Dad was a manufacturer’s rep who sold ladies all-weather coats to small Mom & [...]