One basic tenet of great public relations is delivering on promises. One way or another, if you make a promise to a client or customer, you must make good on that promise.

Last Friday night, I found myself unable to deliver on a promise … I was having some friends over for dinner and decided to [...]

One topic I continuously discuss with practitioners is advertising; lately, I’ve been asked a lot of questions about Google Adwords.

Of course I’m a bigger proponent of public relations in lieu of advertising – and there are times when you want to run a joint PR and advertising campaign – but does advertising work?

Certainly it does, [...]

I suppose there comes a time in everyone’s career when they have a Jerry Maguire moment. Here’s mine.

My Thoughts to Anyone Outsourcing Public Relations/Marketing

You’re very good at doing your job, so let us do ours. We would not propose to audit a company, complete a tax return or conduct a valuation on how much a [...]

Last week, I presented a writing workshop to a group of chemists and scientists who create and test snack foods for a major manufacturer. In addition to teaching them how to develop and manage their content – specifically, present technical findings to higher-ups at the company – I took them through the sometimes-painful elevator speech.

An [...]