We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re [...]
It’s summer, which means you’re either resting comfortably on the beach sipping a cold refreshment or attending any one of a number of accounting conferences. While I’d opt for the beach just about any time, I’ve spent quite a bit of time over the past six weeks attending these conferences, and along the way, talking [...]
While larger firms may seem have an advantage over their smaller counterparts because they typically allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
Marketing doesn’t have to cost a lot of money, but it does take a bit of time to [...]
When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,” the scenario needs to be more professional than an infomercial or door-to-door Girl Scout cookies. This is much more than a sales pitch; this is your livelihood. Therefore, it is important to get past the notion [...]