Absolute Cytron Blog martini glass

Cytron with a Twist

Welcome to the lighter side of
Scott Cytron. Make a martini, pull
up a chair and get a glimpse of
all things Cytron.

Putting on the Game Face is a Roll of the Dice

Just the other day, I finally met one of my out-of-town clients/associates who stopped over in Dallas on his way to points east, and while it’s not at all unusual for me to meet my out-of-town clients in person, this was the first time we had met face to face.

That’s not the unusual thing that [...]

Should CPA Firms Advertise?

(Note – this blog entry originally ran on CPATechViews.com)

There are a few questions I get from CPA firm partners and staff that rarely change, no matter the size of the firm, where it is located or what kinds of services it offers.

“How do I recruit clients?” “Is social media worth the effort?” “Should I pay [...]

Kicking and Screaming into the World of eBooks

I love books. I love paper. I wasn’t so sure I loved eBooks, but now I’m a total convert.

The story: I was very fortunate to be given a Kindle for my birthday in June – and I wasn’t really sure I was ready for it. After all, I’m a writer and I love to read. [...]

The Four Types of Trade Show Reps

I’ve told this story quite a few times over the last few months – always to be met with some great laughter, so I thought I would share it here.

I think there are four types of trade show people – not the attendees, but the company reps who work the shows to gain leads for [...]

Reach Out and Touch a Client

Just last week, I had the honor of presenting a morning program to the Louisiana Society of Independent Accountants in Shreveport – a state organization connected to the National Society of Accountants. The Louisiana group is mostly made up of public accountants who are enrolled agents. They came from all over the state for the organization’s annual conference.

After [...]