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Welcome to the lighter side of
Scott Cytron. Make a martini, pull
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all things Cytron.

The “Magic Bullet” for Accounting Firms

We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re [...]

How to Market Your QuickBooks Practice

It’s summer, which means you’re either resting comfortably on the beach sipping a cold refreshment or attending any one of a number of accounting conferences. While I’d opt for the beach just about any time, I’ve spent quite a bit of time over the past six weeks attending these conferences, and along the way, talking [...]

Instagram for Business? Now, That’s a Novel Idea!

When we hear anything about the social media app Instagram, we often think of it as a leisurely outlet to post photos of our vacations, special events, and our families. If you aren’t familiar with Instagram, it’s an easy-to-use social-media app for the iPhone or Android for manipulating and sharing photos and videos.

Not too long ago, Facebook was exclusively [...]

5 Marketing and PR Tactics for Small Accounting Firms

While larger firms may seem have an advantage over their smaller counterparts because they typically allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.

Marketing doesn’t have to cost a lot of money, but it does take a bit of time to [...]

How Accountants Can Really Market Themselves

When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,” the scenario needs to be more professional than an infomercial or door-to-door Girl Scout cookies. This is much more than a sales pitch; this is your livelihood. Therefore, it is important to get past the notion [...]