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Welcome to the lighter side of
Scott Cytron. Make a martini, pull
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all things Cytron.

5 Strategies for the Younger Generation to Grow and Succeed

After getting inspired from Solution14 keynote speaker Susan Solovic who spoke about marketing and branding, it became apparent just how many opportunities the younger generation has to reach growth and success at their firms or companies.

Here’s my take on 5 strategies for the younger generation to grow and succeed:

Failure is Okay

Bill Gates calls failure “research.” [...]

Why I Wasn’t First in Line for the New iPhone

I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, whenever a new OS came out, I upgraded very quickly.

Sometimes, [...]

Maximizing Your Profile on LinkedIn

I just finished working with a fairly new client to help her improve her LinkedIn profile and company pages. Along the way, I learned quite a bit more about LinkedIn, picking up a few new tips I thought others would like to know about, in order to maximize their exposure.

Just about everyone I know – [...]

The “Magic Bullet” for Accounting Firms

We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re [...]

How to Market Your QuickBooks Practice

It’s summer, which means you’re either resting comfortably on the beach sipping a cold refreshment or attending any one of a number of accounting conferences. While I’d opt for the beach just about any time, I’ve spent quite a bit of time over the past six weeks attending these conferences, and along the way, talking [...]