One basic tenet of great public relations is delivering on promises. One way or another, if you make a promise to a client or customer, you must make good on that promise.
Last Friday night, I found myself unable to deliver on a promise … I was having some friends over for dinner and decided to [...]
O.J.’s back in court. This time, his lawyers are trying to get his 4-year-old theft and kidnapping conviction overturned on what O.J. claims was bad advice from his then-lawyer. He’s claiming that the sport memorabilia he was convicted of stealing in Vegas were actually his to steal.
Fine, but the jury still found him guilty.
I watched [...]
One topic I continuously discuss with practitioners is advertising; lately, I’ve been asked a lot of questions about Google Adwords.
Of course I’m a bigger proponent of public relations in lieu of advertising – and there are times when you want to run a joint PR and advertising campaign – but does advertising work?
Certainly it does, [...]
I suppose there comes a time in everyone’s career when they have a Jerry Maguire moment. Here’s mine.
My Thoughts to Anyone Outsourcing Public Relations/Marketing
You’re very good at doing your job, so let us do ours. We would not propose to audit a company, complete a tax return or conduct a valuation on how much a [...]