Last week at the AICPA TECH+/Practitioners Symposium, I had the opportunity to hear Peter Shankman, @petershankman, who I can describe as a guru when it comes to helping companies build their businesses through social media, PR and marketing. This wasn’t the first I time I’ve heard Peter speak; I previously heard him at one of the Ragan Conferences – [...]
It took me awhile, but I’m finally realizing what others have been talking about for so long. The way I consume content has changed – and I think it’s changed for the better.
I still get a daily print newspaper; for some reason, I cannot conceive reading my Dallas Morning News online. No, I’m not a [...]
From time to time, practitioners ask me my opinion about partnerships – specifically,should they enter into a partnership arrangement with another CPA or accountant? I think there are definite plusses when it comes to partnering up with someone else, whether it is an individual for a project or even joining one firm with another. However, [...]
Although it’s well known that Disneyworld’s tagline is the “Happiest Place on Earth,” everyone’s definition of “happiest” is different.
Let me pose one, important question: Do you think clients and customers believe your business is the “happiest company on earth?” Taken literally, do clients love your firm so much that they will never go elsewhere for [...]
Just about every major city has its own version of a “Best Place to Work” competition in which 100 or more local companies are ranked according to comprehensive surveys submitted by company employees. Even if your city doesn’t have a formal listing, chances are there is some kind of effort driven by your local newspaper [...]